A review of the Fortune 500 companies indicates that at least 50% of those firms have corporate blogs. A big list with links, kept reasonably up-to-date, can be found at a public relations wiki at http://www.thenewpr.com/wiki/pmwiki.php?pagename=Resources.CorporateBlogsList. In addition to the firms noted there, most of the major accounting firms also have corporate blogs such as this one from Ernst & Young http://www.ey.com/global/Content.nsf/UK/RR_-_2006_-_11_-_November, or they use other creative forms of technology to communicate with stakeholders, such as podcasts like this one from Deloitte http://www.deloitte.com/dtt/leadership/0,1045,sid%253D107508,00.html. By becoming familiar with the process of blogging, students enhance their marketable skills and their career prospects.
Of course, sometimes the effort to use a new technology can seem a bit silly. Take a look at this Ernst & Young (internal) motivational video posted on YouTube http://www.youtube.com/watch?v=MaIq9o1H1yo. Or this "team dancing" video from PriceWaterhouseCoopers http://www.youtube.com/watch?v=64MavToFkP4. I'm not sure either will really make you want to run right out to work for a big firm!
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